The challenge
Celestial Group brings together six agencies (Artcore Society, Ohana, Rhinox, Glow, Gamified and The Good Job), each with its own expertise. The existing website didn't tell that story: it carried barely any information, no explanation of the business units, no references and no clear way to get in touch. For a group that works with brands like KBC, Carrefour, Katoen Natie and Cronos Groep, that was a missed opportunity. As Business Development manager, I saw that prospects often didn't understand what the group as a whole could offer.
The approach
I built a fully worked-out example of what the new site could look like, so the internal conversation was about a working product rather than abstract concepts. The setup: a strong hero that lays out the core positioning (digitalisation, talent and client retention reinforce each other), an ecosystem section where the six agencies are numbered and clickable, a partner-logo overview that builds trust, and a contact block with head office, phone and form. All in a dark, spacious style that suits the name, with calm animations and a tight typographic grid.
The result
The example was approved internally as the direction and further developed in Laravel by the Celestial Group team. The live group website at wearecelestial.group builds on this structure: visitors now understand, in a single scroll, who the group is, which agencies are part of it, and which brands it works with.
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