Insights onweb and growth.
Practical articles about websites, SEO, sales and software for small businesses. Written from what I build every day.
A client portal for your small business
Email and Excel work fine, until clients ask for a status update every week and nobody can find the latest version. When a client portal pays off and what to build first.
Where AI actually helps your website
Smart forms, summaries and better search often pay off, an open chatbot rarely does. A practical guide to AI on your website, with action points.
Professional email from your own domain
An address on your own domain builds trust, but only if SPF, DKIM and DMARC are set up properly. The mistakes we see most often, each with its fix.
Content Structure That Works for SEO and AI
A clear content structure helps visitors find what they're looking for faster. It also ensures that search engines and AI tools correctly understand your pages.
Your Website as Part of Sales
Discover the difference between a passive brochure website and an active sales integration, including a decision guide for your SME.
Integrating Your Website Into Your Sales Process
How deliberate interactions, tight qualification, and smart workflows make your website work alongside you at every step of your sales process.
Process optimization in a small team
Discover where automation saves the most time in a small team, and how custom software permanently eliminates manual work and errors.
Custom CRM: when is it cheaper?
What does a custom CRM cost, and when is it cheaper than a per-user subscription? An honest comparison for small businesses.
Automation with Webhooks in Practice
Webhooks send data the moment something happens. Discover how lightweight automation eliminates manual work and errors.
Got a project in mind?
Tell me briefly what you want to build. You'll get a reply within one working day, with honest advice and a clear next step.