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Optimization, SEO & maintenance

Making existing websites faster, clearer, and more findable — and keeping them that way.

Not every problem calls for a new website. Often you already have visitors, but they drop off because the page asks too much, is too slow, or doesn't make the next step clear.

I go through your site the way a customer would, identify where it breaks down, and then rework the key pages, copy, and technology. You get a list of priorities, not a forty-page report.

SEOCopywritingCore Web VitalsAnalytics
Who it's for
  • Businesses with visitors but too few inquiries
  • Technical or niche businesses that are hard to explain
  • Owners of a site that feels outdated, slow, or insecure
The problem

Visitors don't quickly understand what you do, who it's for, and what the next step is.

What it gets you

Concrete, without jargon.

Same visitors, more inquiries

Reworking structure, copy, and buttons on the pages where people currently drop off.

Findable in plain language

Keyword research and copy that turns jargon into what a customer actually types.

Staying fast and secure

Updates, backups, and monitoring, so your site doesn't go down at the worst possible moment.

How we approach it

  1. Going through the full flow like a customer would
  2. Identifying pain points and drop-off moments, with priority
  3. Determining keywords and content structure
  4. Reworking pages and copy
  5. Tackling speed, technology, and security
  6. Measuring what it delivers

What you get

  • A one-page audit with priorities
  • Reworked pages and copy
  • Keywords and content structure
  • A faster, more secure version
  • A backup and update rhythm
  • Measurement setup and reporting

Packages and pricing

All prices

Indicative prices excluding VAT. After a thirty-minute intake you get a fixed amount.

Often combined with
  • Copywriting Page fully written €75 per page
  • SEO audit Technology, structure, and keywords €230 one-time
  • Ongoing SEO Content, links, and follow-up €2.100 per year
  • Maintenance Updates, monitoring, and small tweaks €480 per year
  • Speed optimization Tackling Core Web Vitals €195 one-time
  • Security round Permissions, updates, and vulnerabilities €165 one-time

Work from this service

All projects

Real projects, not mockups.

SEO + Copy 01

DC Repair

DC Repair didn't need a new site, just sharper copy. A content strategy that ranks better and brings in more inquiries.

Copywriting Content Strategy Tone-of-voice Optimization
Copywriting 02

MSE Solutions

Turning complex industrial jargon into sales arguments. SEO-optimised content that actually ranks.

Copywriting Product Content WooCommerce Integration
Rebuild 03

Moseg

Moseg.be completely rebuilt, from the structure to the copy and the visual style.

Web Development Copywriting Responsive Design

Frequently asked questions

All questions

Short and concrete, about this service.

Can you work with my existing website?
Usually, yes. WordPress, WooCommerce, and custom-built sites are no problem. If the foundation is truly worn out, I'll say so honestly and show you what rebuilding costs versus continuing to patch it.
How quickly will I see SEO results?
Technical fixes and better copy often show effect within a few weeks. For strong positions on competitive keywords, count on three to six months of work.
What's included in maintenance?
Updates, monitoring, backups, and small tweaks, for a fixed amount per month. You don't have to think about it anymore.
What if you think nothing needs to change?
Then I'll say so. An audit that concludes your budget is better spent on ads or on a single page is also a result.

Ready to start with optimization?

Calculate an estimate yourself in the quote tool, or just bring it up in a thirty-minute conversation.

Response within one business day