Insights onweb and growth.
Practical articles about websites, SEO, sales and software for small businesses. Written from what I build every day.
Backups for Your Platform: Two Options Compared
Many business owners blindly trust automatic hosting backups until something goes wrong. Discover the difference between standard hosting snapshots and isolated off-site backups.
Rebuild or Patch: Which Is Cheaper?
Continuing to tinker with an old digital platform looks cheap, but often costs more in the long run than a full rebuild. Discover how to make the right choice for your SME.
Recognising technical debt and solving it effectively
Technical debt often builds up unnoticed, but eventually slows down every new development. Discover the four most common mistakes and concrete solutions.
Website maintenance contract: what to look for
A poor maintenance contract costs money without making your site any safer or faster. Discover the five most common mistakes and how to avoid them.
Smart Internal Links for SME Websites
Discover how a well-thought-out internal link structure directly improves the findability and user experience of your SME website.
A Structured Data Guide for SME Websites
With structured data, search engines understand exactly what your SME does. Discover how to roll out schema markup step by step for more visibility and higher conversions.
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