Insights onweb and growth.
Practical articles about websites, SEO, sales and software for small businesses. Written from what I build every day.
Showing prices on your website or not
Whether or not you show prices on your website has a direct impact on your lead quality. Discover how transparent indicative pricing attracts the right clients.
Structurally Organizing Referrals for Your SME
With a clear step-by-step plan, you organize word-of-mouth as a fixed part of your business operations, without ever having to ask aggressively for recommendations.
A Good Intake Conversation: A Sharp Scope and Price
A good intake conversation prevents misunderstandings, sets clear priorities, and results in a realistic quote for your platform or website.
Freelancer or Agency for Your SME Web Project
A comparison between a specialized freelancer and a digital agency. Discover which option best fits your SME.
Preventing Scope Creep in Your Web Project
A practical step-by-step plan with checklist to avoid budget overruns and delays when building your website or platform.
Convincing client case studies without exaggeration
Discover how to build client case studies that convince immediately by focusing on the concrete approach and the process, without made-up numbers or hollow marketing language.
What Google Analytics Doesn't Tell You About Your Visitors
Google Analytics gives you plenty of numbers, but as a steering tool it often lets business owners down. Discover four common measurement mistakes and how to fix them right away.
A/B Testing at Small Scale for SMEs
Discover how to run valuable A/B tests on your website with a limited budget and modest visitor numbers.
Tracking Statistics After a Website Relaunch
Delivering a new website or online store is only the first step. Without the right statistics after a relaunch, you won't see where visitors or revenue are leaking away.
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