Insights onweb and growth.
Practical articles about websites, SEO, sales and software for small businesses. Written from what I build every day.
A Website That Sells for Service Providers
How do you set up a website as a service provider to turn visitors into clients? This is the functional structure that works, without the noise.
Fixing UX mistakes on SME websites right away
Many SME websites lose conversions through unnecessary elements and a complicated structure. Discover the most common UX mistakes and how to fix them easily.
From Excel to a Custom Web App
Many SMEs get stuck on complicated Excel files. Discover how to digitize an internal process step by step into a clear, custom web app.
The technical foundation for successful ads
Before you put budget into online ads, your online store's technical foundation needs to be in order. Discover which technical elements are needed for conversion.
Which Numbers on Your Website Actually Matter
Many business owners fixate on visitor counts and page views. This article explains which data actually matters for your SME and how to track it.
Your Website as Part of Your Sales Process
Discover how your website can actively support your sales process by taking qualification, onboarding, and objection handling off your sales team's plate.
Showing prices on your website or not
Whether or not you show prices on your website has a direct impact on your lead quality. Discover how transparent indicative pricing attracts the right clients.
Structurally Organizing Referrals for Your SME
With a clear step-by-step plan, you organize word-of-mouth as a fixed part of your business operations, without ever having to ask aggressively for recommendations.
A Good Intake Conversation: A Sharp Scope and Price
A good intake conversation prevents misunderstandings, sets clear priorities, and results in a realistic quote for your platform or website.
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