Insights onweb and growth.
Practical articles about websites, SEO, sales and software for small businesses. Written from what I build every day.
Which Numbers on Your Website Actually Matter
Many SME owners stare blindly at visitor counts without knowing whether their site actually generates leads. Discover four common analytics mistakes and the concrete fixes.
Making Your Website Accessible Without Rebuilding It
With a series of targeted technical and visual adjustments, you can make an existing website accessible to everyone, without the need for an expensive rebuild.
Smart Content Structure for SEO and Conversion
A messy content structure costs you search traffic and conversions. Discover four common mistakes in setting up your content and how to fix them right away.
Integrating Your Website Into Your Sales Process
How deliberate interactions, tight qualification, and smart workflows make your website work alongside you at every step of your sales process.
From Business Card to Active Salesperson
Discover how to transform a passive SME website into an active part of your sales process that qualifies and informs potential clients.
Lightweight Code for Fast Platforms
Overusing heavy libraries and complicated code slows down websites and platforms. Discover how lightweight code and a lean architecture lead to better performance and easier maintenance.
Technical SEO for a New Website
A strong technical SEO foundation determines whether your new website ranks well in search engines. Read which technical elements really make the difference.
Custom Development vs. Standard CMS for SMEs
Major CMS platforms keep trying to simplify their development process, but custom development gives SMEs the most control and speed. Discover how modern web technology delivers better performance and a scalable foundation.
Why Your SME Website Doesn't Need CMS Bloat
The constant changes within traditional CMS platforms show just how quickly technical debt builds up. Discover why a lean setup with custom code is a more stable and faster choice for SMEs.
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