Insights onweb and growth.
Practical articles about websites, SEO, sales and software for small businesses. Written from what I build every day.
Practical questions about an accessible site
You don't need to completely rebuild your website to make it accessible. This article answers the most common questions about practical improvements.
Platform maintenance: two approaches compared
How do you keep a software platform secure, stable, and legally compliant after launch? We compare continuous micro-updates with periodic overhauls.
Clean Code and Speed in Practice
A comparison of an SME website before and after a technical overhaul. Discover how cutting bloat leads to more speed and control.
Two Ways to Put Your Site to Work for Sales
Do you go for a passive informational website or a process-driven platform? Discover the differences and which option fits your business.
Website as Business Card or Sales Engine
Do you go for a passive digital brochure, or a platform that actively qualifies leads? A comparison and decision guide for business owners.
Speed and Clean Code for Your SME
Many SME websites become slow due to stacked plugins and unnecessary bulk. See four common mistakes and how to fix them directly with clean code.
Page Speed and Clean Code for Your Website
A slow website costs you visitors and inquiries every day. Discover how clean code and page speed make the difference, and which setup fits your SME.
Maintaining Your Website and Platform After Launch
A website or platform doesn't stop at delivery. Discover how a practical protocol safeguards the technology, security, and performance for the long term.
Data and Analytics: What Are You Really Measuring
Many SMEs collect huge amounts of web data they never do anything with. In this article, I answer the most common questions about usable analytics and steering by results.
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