Insights onweb and growth.
Practical articles about websites, SEO, sales and software for small businesses. Written from what I build every day.
Which Numbers on Your Website Actually Matter
Many business owners fixate on visitor counts and page views. This article explains which data actually matters for your SME and how to track it.
What Google Analytics Doesn't Tell You About Your Visitors
Google Analytics gives you plenty of numbers, but as a steering tool it often lets business owners down. Discover four common measurement mistakes and how to fix them right away.
Automation with Webhooks in Practice
Webhooks send data the moment something happens. Discover how lightweight automation eliminates manual work and errors.
Website Security: The Practical Checklist for SMEs
Protect your platform and customer data against common risks with this practical security checklist for SMEs.
Backups for Your Platform: Two Options Compared
Many business owners blindly trust automatic hosting backups until something goes wrong. Discover the difference between standard hosting snapshots and isolated off-site backups.
Website maintenance contract: what to look for
A poor maintenance contract costs money without making your site any safer or faster. Discover the five most common mistakes and how to avoid them.
A Structured Data Guide for SME Websites
With structured data, search engines understand exactly what your SME does. Discover how to roll out schema markup step by step for more visibility and higher conversions.
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