Insights onweb and growth.
Practical articles about websites, SEO, sales and software for small businesses. Written from what I build every day.
Professional email from your own domain
An address on your own domain builds trust, but only if SPF, DKIM and DMARC are set up properly. The mistakes we see most often, each with its fix.
Your logo or your website first?
Brand identity first, or together with your website? We put both routes side by side, with the pitfalls and a decision guide to pick the right order.
Reviews that make your website stronger
Collect reviews without nagging, show them where your visitor decides and keep them real. A step-by-step plan, including what they do for local visibility.
Maintaining Your Website and Platform Securely
How do you keep a delivered website or platform technically healthy, secure, and up to date? An overview of the most frequently asked questions about maintenance after launch.
Content Structure That Works for SEO and AI
A clear content structure helps visitors find what they're looking for faster. It also ensures that search engines and AI tools correctly understand your pages.
Your Website as an Active Part of Sales
A passive website costs money. Discover the differences between a classic CMS and a custom sales frontend, including a concrete decision guide for your business.
An accessible website without a rebuild
With targeted adjustments to your existing code, you make a website usable for everyone. Here's how to approach this without replacing the entire platform.
From a Slow SME Site to Clean Code
What changes when you move away from a stacked software environment and choose a tight codebase instead? A comparison between the old and new approach.
Your Website as Part of Sales
Discover the difference between a passive brochure website and an active sales integration, including a decision guide for your SME.
Got a project in mind?
Tell me briefly what you want to build. You'll get a reply within one working day, with honest advice and a clear next step.